When you use a free application to change the default menu for your computer or operating system, you are effectively "chipping in" money into the system. It's that simple. When you use a software download to install a program on your system, you are making the choice to allow the developers of the application to use your system for their own gain. The program may work perfectly, and it may not, but it does represent a large expenditure of your computer's resources.
The program that enables you to easily alter the settings of your computer is also going to make your computer a lot slower. It is "choosing" to slow down your computer by taking up memory space that is necessary to run other programs, and when that happens, your computer can become unstable and "janky." It will take longer to open and close programs, and it will have a "clutter" feel to it. This application is a slow mess, and most people should not be using it at all. If you want a faster PC, and if you want to do it without spending a dime, then you should use a free program that can make your computer run faster than it has ever run before.
When you look for one of these programs online, you need to be careful that you're going to a legitimate site. There are literally hundreds of sites that offer these kinds of applications for free, but they're all either ripping you off, or they have shady people who are secretly trying to take your money. I'm not saying that all of these programs are bad, but there are so many that are simply not worth your time. A great place to look for Windows 7 Start Button Changer downloads is on a website called Softpedia.